No designer ever wants to admit the success of their project came about from an unintended consequence, but that’s exactly what Michael Bierut describes in his Ted Talk.
Without giving away the ending – and you really do need to watch it all the way through to the end, it is well worth your time – Michael reminds us that sometimes inspiration comes from the unexpected.
A client sent us this link to offer inspiration on a new K-12 project we are starting. It has us looking for ideas and inspiration in places we wouldn’t have before. Seeing things from a new point of view has greatly expanded on our approach and hopefully our project will find its own unintended consequence.